High technology companies can create tremendous innovations but usually lack the skills to promote these to the world so no-one knows. Their story is usually fragmented and bogged down in technical details.
With over thirty years experience in high technology and a degree in Physics and Chemistry, I am one of Europe's leading High Technology Public Relations consultants. My core skill is fixing the story so that it is compelling and interesting, and ensuring consistency of messaging and story telling throughout all aspects of your business to business communication including leaflets, website, investor relations and media relations.
I then tell it to the world so that it stays fixed in the minds of your customers and prospects - keeping the story fresh and relevant with news, successes, customer wins, innovations etc to keep you front and centre in people's minds.
Successes range from stories in the Financial Times, the New Scientist and EETimes, through specialist trade media to the BBC and CNBC with expertise that includes nanotechnology, electronics, semiconductors, microprocessors, computers, networking, material science, biotechnology and digital signal processing.
Clients have been based all over the world ranging from Silicon Valley companies wanting to target Europe, through small startups wanting to tell the world about their innovation, to major international companies such as Philips Semiconductors using my story telling skills to reposition themselves. Typically I work with clients for long periods - the average is seven years and, in one case, twenty years - with most new business coming from referrals.
A recent new area is VCs coming to me to promote the companies that they have invested in to build awareness and sales for further funding rounds and, most importantly, improved values for exits.
- Brand awareness
- Sales enquiries
- Faster deal closing
- Sales revenue
- Increased company valuation